Team Lead Channel Marketing

Job Locations CA-AB-Edmonton
Job ID
Digital Marketing
Regular Full-Time




Posted: 2022-07-29

Closing: Until Filled

Location: Edmonton South 



In an orchestra, you’d be the conductor. With an eye for the big picture, you’re a natural at keeping everything in concert to ensure harmony across all touchpoints. As Team Lead, Channel Marketing, you’d be our own maestro of media—working with Marketing, Corporate Communications, Community, Digital Member Experience and other stakeholders to oversee AMA’s outbound marketing. Your role will bring together strategies and campaigns from across our business lines to ensure we’re delivering the right messages to the right audiences, at the right times, using the right channels. You’ll manage our media expenditures, optimizing efficiencies and customizing our media mix. You’ll also help refine the way we speak to audiences to ensure we’re always hitting the sweet spot of value, relevance, and emotional connection. This is your symphony.




  • You’re an experienced leader that can execute strategies and plans while remaining authentic, accessible, and down to earth—it’s all in a day’s work!
  • You have a passion for developing and optimizing e-commerce, online and offline campaigns—and your eye for detail ensures buying efficiencies and customization of the media mix create marketing that produces results.
  • You not only understand AMA’s “Why,” you live it—staying true to our shared values and supporting purpose-driven work that makes a difference.
  • You understand marketing automation and can easily communicate with both production and technical teams. You’re our maestro, after all!
  • Your omni-channel marketing acumen has made you a trusted leader.
  • You’re fluent in contract practices and regulations.
  • Your approach to leadership fosters learning and excellence among your team.
  • You have a knack for deciphering results and acting, to continually test and learn.
  • Your favourite shoes to walk in are the customer’s. It’s about understanding and nurturing individual life journeys.



  • Report to the Director, Marketing.
  • Establish strong working relationships with Marketing and Communications leadership and other stakeholders to ensure that our programs, products, and services are implemented through strategic initiatives and aligned with brand voice.
  • Collaborate with other business units and teams to develop data-driven marketing insights and strategies.
  • Plan, schedule and oversee the execution of AMA’s social strategies, ensuring a cohesive story in social media content, effective cadence, and modernized tactics.
  • Consult with key stakeholders to evolve the current practice of CRM—inclusive but not limited to e-mail and SMS strategies tactics, and the implementation and evaluation of our marketing automation platform.
  • Support the delivery of AMAs exciting Member Journey Transformation at an enterprise level; as we refine the way we not only speak to members, but how we measure and integrate our omni-channel strategy
  • Work closely with Optimization and Automation Specialists to ensure full funnel digital buys are effective, and member (and prospective member) experience is continually evaluated.
  • Manage the administration and coordination of activities involving the acceptance, monitoring, and performance of contracts between the organization and clients/vendors.
  • Monitor trends in social, digital, and mobile media while overseeing the exploration of new tools, best practices, and applications.
  • Ensure strategic reporting and process-flow related to channel oversight (Social, PPC, CRM, and offline media).
  • Quality control for concepts and projects, including reviewing and approving integrated media tasks with the Channel Marketing Team.
  • Oversee multiple projects simultaneously, and proactively manage the success of production scope, schedules, and budget management.
  • Provide ongoing evaluation, mentorship and guidance to your direct reports.



  • You have a postsecondary degree in Marketing.
  • You have at least 10 years’ experience with a wide variety of media, including content marketing, email marketing, lead generation and social marketing.
  • You have robust experience planning and purchasing offline media, including broadcast, print and out of home.
  • You’re no newbie; you have a minimum three years of experience leading highly effective teams.



  • Competitive salary.
  • Flexible benefits.
  • Outstanding employer-paid pension plan.
  • Great AMA discounts.
  • Unlimited learning opportunities.
  • Paid vacation.
  • Paid volunteer day and floater day.


We thank all applicants for their interest; however, only those selected for an interview will be contacted.



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