Marketing Specialist

Job Locations CA-AB-Edmonton
Job ID
Regular Full-Time





Posted: 2022-05-20
Closing: When Filled
Location: Edmonton Kingsway Centre



You sleep and breathe both digital and traditional media. You understand that knowledge is power and for you, there's nothing more fulfilling than developing breakthrough strategies and processes (or enhancing existing ones) that help you bring valuable knowledge to others. You also have a whole lot of experience and proof that you know how to get results over the short and long term. Answers live in the research data and you love utilizing that information to problem solve and find new opportunities for growth and change. Your portfolio will focus on AMA Insurance, that strives to provide advice to our members to help them protect the things they care about most.


You use market research and data to help guide your marketing strategies and provide informed recommendations to help increase important KPIs. This role is responsible for developing, managing and implementing marketing tactics and strategies to increase traffic, leads, conversion rates,  and revenues that will contribute to the success and growth of AMA.




  • You're detail oriented, and the type of person who rolls up their sleeves and gets the job done.
  • You thrive in fast-paced environments and are flexible and able to roll with changing scenarios.
  • You're both a right- and left-brained thinker. Your innovative side is balanced by your quantitative analytical abilities.
  • You love to share thoughts and ideas - after all, two heads are better than one.
  • You have experience and expertise in product positioning and messaging. You love figuring out what drives consumer behaviour and are in touch with digital marketing trends and best practices through more traditional means.
  • You live and breathe brands. You understand that loyalty is built through consistency.
  • You can strategize and execute integrated campaigns across a range of platforms.



  • Report to the Marketing Manager.
  • Define marketing mediums and techniques to increase visibility and traffic across our Insurance business unit.
  • Deliver personal-based messaging and collateral geared at engaging and supporting customers in all stages of their lifecycle.
  • Develop lead generation strategies to effectively incubate, qualify, and convert leads.
  • Meet with Business units and partners to keep current with strategies, needs, changes to products and services, market considerations and the business environment.
  • Ensure member and client issues are dealt with promptly and efficiently.
  • Perform detailed analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement.
  • Continually test/optimize existing campaigns to identify areas of improvement.
  • Propose new and improved inbound marketing campaign ideas.
  • Define key performance indicators and implement enterprise-level measurement, analytics and reporting measures to gauge success.



  • You have a university degree or post-secondary diploma in a related field, such as Marketing or Communications.
  • You have a strong background in both digital as well as traditional marketing with a minimum of five (5) years of experience.
  • You also have a minimum of five (5) years of experience building marketing strategies under your belt.
  • You’re a strong copywriter with experience creating copy for email marketing, social media, etc.
  • You have a strong understanding and experience with Social, SEO, PPC, and Email marketing 



  • Competitive salary.
  • Flexible benefits.
  • Outstanding employer-paid Pension Plan.
  • Great AMA discounts.
  • Unlimited learning opportunities.
  • Paid vacation and floater day.


We thank all applicants for their interest; however, only those selected for an interview will be contacted.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed