Team Lead, Marketing

Job Locations CA-AB-Edmonton
Job ID
Digital Marketing
Regular Full-Time



IS A GREAT idea.


Posted: 2022-01-27
Closing: Until Filled
Location: Edmonton South


You’re the Nick Fury of marketing, toiling behind the scenes to help a team of superheroes achieve the organization’s goals. Taking charge of a stressful situation? No sweat. Thinking on your feet? You’re on it. Juggling multiple tasks while keeping a cool head? All in a day’s work. And when it comes to motivating people, you’re downright inspiring. We love that about you. Your near-endless supply of energy is contagious and matched only by your knowledge of cross-media, online and traditional marketing. Seriously, is there anything you can’t do?



  • You’re so good at motivating your team, you could put on a TED talk. Heck, maybe you already have!
  • You stare down deadlines…and win. Your organization and time-management skills make it easy for you to manage competing priorities.
  • You’ve written strategies and executed digital and traditional marketing campaigns – and know how to do them well.
  • When it comes to communication, you’re killer. You probably spell-checked this job ad.
  • You can manage a budget like nobody’s business.
  • You’re a diplomatic and collaborative negotiator – you could work for the United Nations.
  • You’re a natural at explaining things in a way that makes it easy for everyone to understand.



  • Report to the Marketing Manager.
  • Collaborate with the Marketing Manager to define the goals and objectives of the tactical programs supporting the marketing strategy.
  • Oversee the execution of tactical initiatives within your portfolio in support of the larger Marketing campaigns.
  • Collaborate with subject matter experts and business leaders to discover, capture, and assess marketing requirements to support the larger business.
  • Ensure accepted methodologies, best practices, and standard processes are adopted and leveraged with the team.
  • Ensure all internal and external materials adhere to our corporate visual identity, editorial style, and brand standards, and align all functional disciplines to deliver a clear and concise marketing message.
  • Execute marketing activities to achieve sales, engagement and member experience goals across the organization.
  • Build and foster a customer-centric mindset with your team that’s focused on improving marketing and communication initiatives through in-depth research and extensive testing.
  • Define metrics and KPIs to measure and track the success of digital marketing initiatives.
  • Keep up-to-date on AMA products, services, membership policies and procedures.
  • Apply effective communication, performance management, employee development and other leadership approaches to create a high performing team.



  • You have post-secondary education in Computer Science, Business Administration, Marketing, Communications, or Public Relations.
  • You’re no digital marketing newbie. You have a minimum of 3 years applied and progressive experience in marketing, including display advertising, search engine optimization, marketing automation, and analytics funnel optimization.
  • You’ll get bonus points if you have experience as a team lead or supervisor.
  • Your favourite shoes to wear are your customers’, as you’re always trying to understand their experience.



  • Competitive salary.
  • Flexible benefits.
  • Outstanding employer-paid Pension Plan.
  • Great AMA discounts.
  • Unlimited learning opportunities.
  • Paid vacation and floater day. 

Please note, this position will be working from home during the pandemic.


We thank all applicants for their interest; however, only those selected for an interview will be contacted.




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